For example, if you are going to use your client information for a specific purpose, tell your client. Or, if you are Snapchat and your policy appears to say that Snapchat may use your private photos (or photos of privates) across all Internet-dom, tell the user/client up front. Be specific, Bob. If you don’t, your business is likely to get some backlash. And Snapchat’s update was supposed to reflect the “way people actually talk” in order to be “upfront and clear” with users. Didn’t quite work out so well.
Perhaps it’s time for all of these companies to begin thinking seriously about hiring some better lawyers.
Privacy policies are about being transparent, legible, and open while maintaining all of the legal swords and shields you need. Each one is as unique as your business and should not be a ‘boilerplate’ or ‘one size fits all’ affair that you found on the internet. Cheers!